WORKSHOP DECEMBER 20th | 10:00AM-12:00PM ET

LEARN THE MOMENTUM MESSAGING METHOD™

A strategic framework for writing words that sell.

Your expertise deserves messaging that moves people to click "buy now."

 

You've spent years mastering your clinical craft. You've built a course or coaching program that genuinely transforms lives. But when it comes to writing words that actually sell your offer - you're stuck staring at a blank screen, wondering why your emails, social media posts, and sales pages aren't filling your programs.

The problem isn't your offer. It's your messaging.

Every day, potential clients scroll past your sales page, archive your launch emails, and ghost your webinar - not because your program can't help them, but because your message doesn't spark the momentum they need to invest.

 

You Know This Frustration:

  • Writing sales copy feels like pulling teeth, and what you finally publish sounds flat or overly clinical
  • You're not sure if you're being "too salesy" or not persuasive enough for the online space
  • Your launches fall flat even though you know your program delivers incredible results
  • You watch less qualified "gurus" sell out their programs while yours has empty seats
  • You've tried swipe files and templates, but they feel inauthentic or just don't convert

Here's what most clinician-entrepreneurs don't realize: People don't buy programs based on credentials alone. They buy based on emotional and behavioral momentum - and there's a science-backed framework for creating it.

Workshop registration closes soon

What You'll Learn

AT THE EVENT

The Method. The complete system for crafting messages that tap into the psychological principles of decision-making and behavior change. You'll understand exactly why people take action - and how to guide them there.

The Emotion. Go beyond surface-level understanding. Learn to map your dream client's thoughts, feelings, pains, and gains in a way that makes your messaging feel like you're reading their mind (because you are).

Copy That Converts. Walk away with clear formulas for writing sales pages, launch emails, social posts, and webinar scripts that turn admirers into buyers -using your authentic clinical voice.

BONUS: A content planner inspired by the method, to help you organize every word.

There's a Better Way

What if you could craft messaging that genuinely connects with your dream clients and motivates them to take the next step - without feeling pushy, salesy, or inauthentic?

The Momentum Messaging Method Workshop gives you a proven, behavior-science-backed framework designed specifically for clinicians building online businesses - courses, coaching programs, and digital offers that need messaging that actually sells.

In just 2 hours, you'll learn the exact system I use to help service providers transform their messaging from clinically accurate but boring to momentum-building copy that converts.

Workshop registration closes soon

DECEMBER 20th | 10:00AM-12:00PM ET

MOMENTUM MESSAGING WORKSHOP

ONLY $47

(valued at $97)

Think about your last launch. How many additional sales would you need to make this investment return 10x? 20x? 50x?

If just ONE additional person enrolls in your program because your messaging finally connected with them, this workshop pays for itself many times over.

Hey, I'm Mellanie! 

I'm a clinician, educator, and entrepreneur.

Years ago, I started creating and selling CEUs the scrappy way: a YouTube video, a Venmo link, and a lot of heart. No fancy tech. No marketing degree. Just a genuine desire to share what I knew and help others grow.

After growing my online business, I realized I needed to actually learn marketing and sales. BUT - I hated sales - so I knew I needed a different approach. Instead of the usual tactics, I learned how to apply behavior change principles to marketing and motivate consumer behavior. My goal was to move people toward taking action that aligned with their values - even if the voice in their head said “no” or kept making excuses.

The Momentum Messaging Method was born from bridging these worlds - combining clinical rigor with marketing that actually works. Now I help other clinicians and service providers translate their expertise into messaging that moves people to invest, without the gross tactics or inauthentic hype.

I believe clinicians building online businesses deserve marketing education that respects both their expertise and their ego. This workshop is exactly that.

HaVE A QUESTION?

Is this workshop live or recorded? 

This is a live workshop where you'll get real-time instruction, feedback, and the opportunity to ask questions specific to your business. You'll also receive access to the recording and all materials.

What if I can't attend live?

You'll get access to the full recording plus all workshop materials, so you can implement the framework on your own timeline.

I'm not a "WRITER." Will I be able to do this?

Absolutely. This framework is designed for clinicians, not professional copywriters. If you can communicate with clients, you can learn this system.

Will this work for my specific type of program?

Yes. The Momentum Messaging Method is based on universal principles of behavior science and decision-making. Whether you sell courses, group coaching, 1:1 programs, or memberships, these principles apply.

IT's A PERFECT FIT

THIS IS FOR YOU IF…

 

  • You're a clinician with an online course, coaching program, or digital offer
  • You have a solid program but your messaging isn't converting
  • You want to learn copywriting that feels authentic to your clinical expertise
  • You're tired of "bro-marketing" tactics that feel gross
  • You're ready to invest 2 hours to transform how you communicate your value

By the end of this 2-hour intensive, you'll have:

✓ A complete understanding of the Momentum Messaging Method 

✓ A ready-to-use empathy map for your dream client 

✓ The behavior science principles you need for persuasion 

✓ Copy formulas for sales pages, emails, and social content 

✓ Templates and frameworks you can use immediately 

✓ Confidence to write copy that actually converts

DOn't miss it!

WHAT'S INCLUDED?

You'll get access to:

  • 2-hour live workshop training (+ recording)
  • Momentum Messaging Method framework
  • Empathy mapping exercises
  • Sales page templates
  • Email sequence formulas

The Cost of Waiting

Every day you delay improving your messaging is another day your calendar stays empty and your program remains under-enrolled. Another launch with disappointing numbers. Another sales page that didn't convert.

Your expertise is valuable. Your program changes lives. Isn't it time your messaging reflected that?

Join the Momentum Messaging Method Workshop and learn to write words that move people from "maybe someday" to "I'm ready to invest today."

Workshop registration closes soon